Head of AI & Innovations
Sherpa
Jukka Niittymaa is the Head of AI & Innovations at Sherpa, a pioneering creative agency renowned for its cutting-edge use of generative AI. Jukka is also considered one of Finland’s top influencers and researchers of generative AI. Alongside his industry role, he conducts doctoral research on communication management at the School of Business & Economics, University of Jyvaskyla, Finland. His work explores both the value-generating and potentially destructive dimensions of GenAI, addressing the technology's benevolent applications as well as its possible malign influences. Within Sherpa, Jukka strategically identifies and implements transformative AI innovations, ensuring the agency remains at the forefront of creativity powered by GenAI.
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20-21 February 2025
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